K1-600x600Yannick Kraemer, founder of the brand KRAEMER PARIS

“ While developing the concept of the studio I was taking into consideration three main objectives: clients employees and future partners. And this turned out to be the right way – considerably fast the studios gained a lot of clients. Through the clients we found the key to success: step-by-step we started to change the stereotypes of standardized and identical hairstyles in France and beyond.

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